Friday, 16 November 2012 | buzz
On Friday November 16, host Jonathan Zarov speaks with Vanessa Tortolano and Alla Shapiro, creators of NessAlla. They explain the Kombucha drink, a fermented tea containing probiotics, vitamins B and C, anti-oxidants, and helpa the body to detoxify. Alla, who grew up in Russia, discovered in the U.S. that her family had been making Kombucha at home in Russia for generations.
Sharing a common interest in herbs, the women came together to help the community take control of their health, holding classes and educating people about the health benefits of Kombucha. “The first couple of years we did a lot of education…a lot of talking, not as much selling. So we really made sure people know what it was, what it does for you.” They first began selling Kombucha at the Farmer’s Market in Madison, “It basically spread through word of mouth, and the awesome support of our Madison community.”
They have recently expanded to a new space in Madison, a large 7000 sq ft warehouse near the Labor Temple on South Park Street. NessAlla now has stores in five states so far, Iowa, South Dakota, Minnesota, Illinois, and Wisconsin.
Read more about Kombucha here.
Listen to the entire interview here: