After 20 years on the air, a venerable black-owned community radio station has dropped its local talk programming. Earlier this week, the owners of Milwaukee’s WMCS 1290 AM pulled the plug on its local hosts. The station, whose signature tagline was “The Talk of the Town”, will play only music now. The station was credited for giving voice to communities in Milwaukee not often heard on mainstream radio.
Bill Hurwitz, General Manager of the Milwaukee Media Alliance, the company that owns the station, said the station was losing money and the move was made out of economic necessity.
Many in Milwaukee were shocked to learn that radio stations that seem essential are vulnerable in tough economic times. Nick Niederlander reports.