Big Data on the Election

Love them or hate them, when it comes to collecting and analyzing big data, nobody does it quite like Google.  The internet behemoth’s marketing prowess, real-time preference polling and enormous data stockpiles are well known in business circles.  Lately, however, they’re turning their Argus-like eyes toward politics.  This year, Google’s Election Team is churning out customized trend analysis related to tomorrow’s midterm elections.  Samantha Smith is a member of Google’s Election Team, and she joins us by phone.