Love them or hate them, when it comes to collecting and analyzing big data, nobody does it quite like Google. The internet behemoth’s marketing prowess, real-time preference polling and enormous data stockpiles are well known in business circles. Lately, however, they’re turning their Argus-like eyes toward politics. This year, Google’s Election Team is churning out customized trend analysis related to tomorrow’s midterm elections. Samantha Smith is a member of Google’s Election Team, and she joins us by phone.
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