June is Pride Month, dedicated to celebrating LGBTQ+ pride. During this month, many businesses will push out pride-related products or promotions as an effort to show their support for the LGBTQ+ community.
However, it seems that the wide support for the LGBTQ+ community only happens during the month of June. Many people have discovered that some corporations, while seemingly celebrating pride month by releasing rainbow-colored products or sales promotions, are actually donating to organizations that are anti-gay. This action caused consumers to question whether these corporations are just profiting off of pretending to be an ally and in reality do nothing to help the overall support of the community.