Are Legos stifling creativity? Is “teaching to the test” enough? UW Professor Page Moreau’s research finds that today, working in well-defined problem-solving situations with clear directions for the solution diminishes creative thinking. Today host Yuri Raskin discussed this with Moreau and Melissa Wardy of Pigtail Pals & Ballcap Buddies.
Page Moreau is the John R. Nevin Chair in Marketing at the Wisconsin School of Business and the Academic Director of the Center for Brand and Product Management at the University of Wisconsin-Madison. Her work has been published in the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Melissa Wardy began Pigtail Pals & Ballcap Buddies in 2009 in response to the limitations andd stereotypes found in children’s clothing. The work of PPBB and Melissa Wardy has been featured on CNN, TODAY Show, NPR, Forbes, BuzzFeed, Al Jazeera, FOX News, Chicago Tribue, NY Daily News, the Boston Globe, and more.