Each year, fewer and fewer Americans consume broadcast and cable media, while more and more consume digital social media. In 2016, paid political advertising on internet social media platforms like Facebook dwarfed their broadcast counterparts to the tune of $1.4 billion in 2016. But with the Supreme Court lifting spending caps on so-called issue ads with its Citizens United decision and disclosure regulations not keeping pace with the online media, the digital social media world looks like the wild, wild west. University of Wisconsin Madison School of Journalism and Political Science professor Young Mie Kim has just completed the largest study of paid Facebook political advertising to date. Young Mie Kim joined Buzz host Brian Standing on Monday, November 5, 2018.