This is the Insurgent Radio Kiosk for Tuesday, August 6th
The great thing about corporate giants is that they are such amazing business innovators. For example, in the category of “wheel-spinning” innovation – ie, trying to change a corporation’s course without actually changing anything – it’s hard to top McDonald’s. For several years, the fast-food chain has been losing customers to younger chains with healthier, more-stylish offerings. So, CEO Steve Easterbrook has tried to recoup the losses with PR tricks, such as calling the menu “healthy” and “fresh.” But a McNugget and fries are still what they are, so people have not bitten the PR bait.
Now, though, – Eureka! – he’s hit on an innovation that’ll surely cause hungry eaters to flock to the Golden Arches: Artificial intelligence. Yes, exclaimed Steve-The-Innovator, consumers need a robotic order-taker to advise them on what to order – based on AI’s ability to digest unlimited data about the weather, traffic, time of day, and what other people are ordering. “Decision technology” it’s called, and the CEO spent 300 million McDollars to buy these so-called thinking machines, which the maker claims will provide “the rapid and scalable creation of highly-targeted digital interactions.” Now, what could be more inviting than that?
Easterbrook adds excitedly that his innovative deployment of this artificial intelligence network will provide an “even more personalized customer experience.” Sure, Steve, nothing like more computers to add a warm, personal touch to make a meal more appealing.
Far from helping customers, McDonald’s snazzy, new AI ordering system will be helping the corporation by silently compiling personal information on you, ranging from your “movement patterns” to your license plate number. As Easterbrook admits, McDonald’s will use the technology to “make the most” of the data collected.
“McDonald’s drive-through goes AI,” Austin American Statesman,” April 14, 2019.
“McDonald’s is spending $300 million to be more like Amazon,” https://www.fastcompany.com/90325388/mcdonalds-tries-to-be-more-like-amazon-with-300-million-ai-bet, March 26, 2019.
“You want AI with that? McDonald’s buys into machine learning,” https://www.bbc.com/news/business-47722259, March 27, 2019.
“McDonald’s new drive-thru menus will change based on the weather, traffic, and time of day,” https://www.vox.com/the-goods/2019/3/27/18284045/mcdonalds-tech-startup-artificial-intelligence-menu-drive-thru, March 27, 2019.
A free workshop on living abroad and teaching English will be offered this evening from 6 to 7 p.m. at Madison’s Central Library, 201 West Mifflin Street. Explore what it takes to teach English abroad, what international employers are looking for and how to find a job that fits your goals. Presented by Jennifer Phillips and Hannah LeDuc from the Wisconsin English as A Second Language Institute. Phone 266-6300 for information.
All are invited to join local peace and public health advocates this evening at the Tenney Park shelter for a Lanterns for Peace event marking the 74 years since the Hiroshima and Nagasaki bombings and calling for a nuclear-free world. The event will begin at 6:30 p.m. and feature making and floating of peace lanterns in the Tenney lagoon at dusk. Sponsored by Physicians for Social Responsibility Wisconsin, Lanterns for Peace is a family-friendly event offering both music and refreshments. For information, email firstname.lastname@example.org.
Calling all super-hero WORT volunteers! The station needs your help with two great fundraising opportunities in support of the Sessions at McPike Park music events on Thursday, August 8th and Thursday, August 15th. In exchange for providing volunteers and promotional announcements, WORT will receive a share of beverage sales and all proceeds from raffle ticket sales. To sign up to fill a volunteer spot, please email email@example.com with your position preferences and phone number. As always, your support provides the heart and soul that makes WORT special.
The Kiosk is available online at wortfm.org/kiosk.
This has been the Insurgent Radio Kiosk heard weekdays at 5:00, 6:30 and 9:00 AM and at 2:00 PM. I’m Greg Geboski. Submit announcements at least ten days in advance of the event at wortfm.org/kiosk/announcements.