According to MarketWatch, foundation wear is a $12.4 billion industry (and growing). Folks can spend over 40% of their garment budget on something that begs to be thrown across the room after hours of wear. Yep. I’m talking about bras. Something that many of us who have to endure call a necessary evil.
Trillian Bergmann and Meredith Northway are in the business of helping those who need the support find something that fits at La Lingerie in Madison. In this edition of Radio Chipstone, Bergmann and Northway tell contributor gianofer fields that the perfect fit will help the bra-wearing community make peace with the devil.
About the Host:
gianofer (JON nah fer) fields is an Art Historian and Material Culture contributor and curates the Radio Chipstone series. The project is hosted by the School of Human Ecology at the University of Wisconsin-Madison and funded by the Chipstone Foundation; a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in decorative arts.
About the Guests:
Trillian Bergmann and Meredith Northway are managers and fitters at the La Lingerie Foundation Fit House in Madison.
Image: Nadiinko Design. Courtesy of Fotolia.
This segment remixed from the Radio Chipstone Archives of WUWM Milwaukee Public Radio. See here.