Each year, fewer and fewer Americans consume broadcast and cable media, while more and more consume digital social media. In 2016, paid political advertising on internet social media platforms like Facebook dwarfed their broadcast counterparts to the tune of $1.4 billion in 2016. But with the Supreme Court lifting spending caps on so-called issue ads […]
Presentation matters
Tone Madison‘s Scott Gordon and WORT’s Dylan Brogan discuss the ill-fated “Jazzcat” marketing campaign and the disconnects that it highlights in Madison music and culture. Subscribe to the Tone Madison/WORT-FM podcast on iTunes.
