To commuters, this stretch of waterfront along John Nolen Drive between Olin Park and Willy Street is a daily companion during the drive to and from work. To pedestrians, the waterfront is a place to run, bike, and gaze across the water to the lights of downtown in the distance. But three design teams are hoping to transform this 1.7 mile stretch of lakeshore that marks one of Madison’s first impressions on visitors.