The best game this past Sunday wasn’t the Packers game or even the presidential debate.
The best game was the LA Sparks marching into Target Center to face off against the Minnesota Lynx.
It was the first game the Women’s National Basketball Association Final Series between the LA Sparks and the Minnesota Lynx.
The game ended with a ridiculous three-point shot by Alana Beard at the buzzer, giving LA the victory.
The WNBA turns twenty years and the league began Sunday’s game by recognizing the star players who have made the league their own for the past 20 years.
Sue Bird. Swin Cash, Tamika Catchings, Lisa Leslie. All these basketball stars were on the court before the game to mark this milestone.
The game has created stars but the stadium seats still need to be filled. After twenty years, creating a bigger fan base and attracting more advertisers remain top priorities.
The WNBA is coming of age at the same time as social media. Lisa Borders, president of the WNBA, said in a press conference that social media is a big part of their plan to create a larger audience.
Attendance is up nearly 5 percent, broadcast audiences are up 11 percent, web traffic is up 22 percent. Social media is exploding.
After twenty years, the WNBA are playing a game of data, playing the game of business. They are measuring. They are quantifying. They are trying to attract advertisers by pointing out women are the majority.
Lisa Borders, the president of the WNBA, said:
So we recognize that there are extraordinary partners that we have today. But there are many more who could recognize, appreciate and benefit from the value proposition of these women.
These women represent more than half of the population of the United States and arguably you could extend that across the globe.
Lisa Borders continues:
There is a recognition, by particularly, consumer goods companies that women are not just consumers. They are not just influencers. They are, in fact, decision makers
Value proposition of women? This sounds like marketing jargon for hey–women run things. Women run households, offices, hospitals, schools.